MKTO 342 - Consumer Behavior

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
The buyer as a problem solver; buying decision process: factors influencing behavior, principles, theories, and models. Data developed by behavioral science is employed to discern and explain consumer behavior. Emphasis is placed on integrating this data into current marketing practices. Prerequisite: MKTO 320 and MKTO 341, with a grade of “C” or better. Same as MKTG 342.